Friday, April 07, 2006

Marketing Concepts

Professor at IIM was explaining marketing concepts:

You see a gorgeous girl at a party. You go up to her and say, "I am very rich. Marry me!"

That's Direct Marketing.

You're at a party with a bunch of friends and see a gorgeousgirl. One of your friends goes up to her and pointing at you says, "He's very rich. Marry him."

That's Advertising.

You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi, I'm very rich. Marry me."

That's Telemarketing.

You're at a party and see a gorgeous girl. You get up and straighten your tie, You walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich. Will you marry me?"

That's Public Relations

You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich"

That's Brand Recognition.

You see a gorgeous girl at a party. You go up to her and say, "I'm rich. Marry me" She gives you a nice hard slap on your face.

That's Customer Feedback!!!

You see a gorgeous girl at a party. You go up to her and say, "I am very rich. Marry me!" And she introduces you to her husband.

That's demand and supply gap.

You see a gorgeous girl at a party. You go up to her and before you say, I am very rich. Marry me!" she turns her face towards you ----------- she is your wife!

That's competition eating into your market share."

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